First, what is the difference between hits and visitors? Well hits is the number of pages viewed by all of the visitors coming to your site. So a visitor looking at one page generates one hit, whereas the same visitor looking at 10 pages is still only 1 unique visitor, but 10 hits.
So, why is it important to increase hits, not just visitors? Well if the count of visitors and hits are equal, then people are not looking around your website. Whilst these immediate bounces might be more likely to click on AdSense adverts, they are less likely to become long term visitors or even buyers and less likely to keep coming back.
That means to increase website hits we need to look at three areas. First, increase the page hits per visitor. Second, increase the visitor return rate. Third, find new visitors to come to the website.
Increasing page hits per visitor is all about making it easy for visitors to find what they want. Show them related posts or other items that previous customers have bought after looking at the current item. Show them your most popular recent posts, or those products on special offer or products that are often purchased.
Make sure that your navigation is simple and guides them through the process. Also check that you do not have huge pictures or animations that cause the page to take too long to load. All images must be optimised to the size they are displayed at. Confusing navigation and slow loading pages cost you traffic.
To keep them coming back offer newsletters and RSS feeds. Offer both, just in case a visitor isn’t sure how to use one or the other. Tell them why they should join your newsletter, such as free ebooks, special discounts and latest new products. Give them a site they want to return to and the ability to return to the site easily.
Lastly, start to look at how you promote your site and this should be after addressing the above issues. There is not point in improving your SEO, for example, if your slow load page and confusing navigation puts off every visitor.
Have a go at article writing, blog commenting and other methods intended to bring in more visitors whilst at the same time increasing your SEO. Maybe trial a PPC campaign on one of the major search engines and look into getting a banner advert displayed on another relevant website.
Increasing your hits is not all about optimising your website. It is about preparing your website first so that the best results can be achieved when you later optimise your website or decide to have a go at paid advertising schemes. Taking the time to prepare your website will see you well rewarded.